St. Joseph Community Health Foundation grant boosts promotion for McMillen Health’s’ Healthy Tomorrow app
Thanks to a generous grant of $10,000, we are able to serve more pregnant women in our community with the Healthy Tomorrow app!
The St. Joseph Community Health Foundation has awarded McMillen Health a generous grant of $10,000 for marketing and the incentivization of the Healthy Tomorrow App, with a specific focus on women residing in Fort Wayne's southeast side. The grant will be divided equally, with $5,000 allocated towards the marketing campaign and $5,000 dedicated to providing incentives for app users.
Healthy Tomorrow is a free resource that offers over 75 educational videos on pregnancy, motherhood, and infant care in an effort to reduce infant mortality. McMillen Health plans to serve pregnant or new mothers in zip codes 46802, 46803, 46806, 46807, 46809, 46815, and 46816 with this vital education, as these areas have been identified as priority areas with the highest infant mortality rates.
The primary goals of this grant include increasing app users by 1,500 within the specified zip codes, incentivizing app users with essential items such as diapers, wipes, and hygiene products, and promoting a sense of hope for all app users. The Healthy Tomorrow app offers education on topics including safe sleep, breastfeeding, tobacco use, maternal mental health, and more.