Want to join the team?

Position Overview:

We are seeking a dynamic and results-driven Marketing Manager to oversee all marketing activities for McMillen Health, including our: · More than 250 health education programs · Custom Resources we develop for 3rd party organizations across the US · Brush Oral Health Program · Educational Resources we develop and sell nationally.

The ideal candidate will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness and engagement of all of the above, drive program participation, and communicate our mission effectively to diverse audiences.

Key Responsibilities:

1. Marketing Strategy Development:

· Create and implement a comprehensive marketing plan that aligns with McMillen Health’s goals and objectives which are outlined in our Strategic Plan.

· Analyze market trends and audience insights to identify opportunities and risks for marketing initiatives.

2. Email Marketing Campaigns:

· Design, execute, and manage targeted email marketing campaigns to engage with stakeholders, schools, Head Start, Women Infant and Children (WIC), and 3rd party organizations.

· Monitor and analyze email campaign performance metrics to optimize engagement and conversion rates.

3. Content Creation and Management:

· Develop compelling content for various channels, including digital newsletters, website, social media, and press releases, that reflects our mission and engages our audience.

· Ensure consistent messaging and branding across all platforms.

· Manage Healthy Tomorrow app and promotion.

4. Social Media Management:

· Create and execute social media strategies to enhance visibility and foster community engagement.

· Regularly track and analyze social media metrics to assess effectiveness and identify areas for improvement.

5. Collaboration and Outreach:

· Work closely with the Education, Creative Services, and Educational Resources teams to identify marketing needs and create tailored campaigns that promote program activities and successes.

· Collaborate with external partners, news outlets, and community organizations to increase reach and visibility along side Director of Development & Marketing.

o Includes collaborating with McMillen Health’s Marketing Committee, which this position will lead, and attending McMillen Health’s Events Committee, which this position will lead if Director of Development & Marketing is unavailable.

6. Performance Analysis:

· Utilize analytics tools to measure the effectiveness of marketing efforts, prepare regular reports, and make data-driven recommendations for improvement.

7. Budget Management:

· Adhere to the determined marketing budget, ensuring optimal use of resources to achieve campaign goals.

8. Special Events:

· Assist the Director of Development & Marketing with all Special Events, including but not limited to securing silent auction items, making thank you calls, and setting up.

9. All Other Duties as Assigned

· McMillen Health is a nonprofit organization and frequently requires the assistance of all team members on various projects to meet our mission.

Qualifications:

· Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

· Minimum of 3-5 years of experience in marketing, preferably in the health or nonprofit sector.

· Strong understanding of digital marketing best practices, including email marketing, social media strategies, and SEO.

· Excellent written and verbal communication skills, with the ability to create engaging content tailored to various audiences.

· Proficient in marketing software and analytics tools (e.g., Google Analytics, email marketing platforms, social media management tools).

· Demonstrated ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.

· Passion for health and wellness, particularly in oral health and children’s health initiatives.

What We Offer:

o Competitive salary and benefits package

· Benefits include:

o 403b retirement account with a match up to 3% after 1 year of service.

o Paid Parental Leave after 1 year of service.

o Paid Time Off (all inclusive of sick and personal time) after 60 days of service

o 24 Paid holidays after 30 days of service

Benefits DO NOT Include Health Insurance! The potential candidate would be responsible for securing health insurance.

o A collaborative, mission-driven work environment.

o Opportunities for professional development and career growth.

To Apply:

Please submit your resume, cover letter, and examples of previous marketing campaigns you have managed to marketing@mcmillenhealth.org. Join us in creating a healthy tomorrow.

McMillen Health is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Physical Demands and Work Environment

The physical demand and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands:

Physical demands include walking, standing, bending, stooping, reaching, and moderate lifting. Must be able to sit at a computer workstation for extended periods of time. Ability to perform the repetitive motion of the fingers, hands, and wrists. Specific vision abilities include the capability of viewing computer monitor for long periods of time. Strength requirements include the ability to lift and move heavy items, such as boxes containing books and other materials (up to 30 lbs.). Requires hearing within the normal range for telephone use.